Bold: How to Go Big, Create Wealth and Impact the World - Interview with co-author Steven Kotler

April 14, 2015
From the coauthors of the New York Times bestseller Abundance comes their much-anticipated follow-up: Bold—a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

Discussions to look for in the interview:

At 1:08, Steven discusses how Bold is a spin-off from Abundance, which shows where the world could be in the next few decades. At 2:12, he talks about how tech companies are growing exponentially – literally doubling in power every few months, using Moore’s Law as an example. At 2:53, Steven discusses the inverse effect, where companies like Kodak are missing the boat. Did you know that Kodak actually invented the digital camera? Listen to Steven talk about that at the 3:20 mark. At 4:45 Steven discusses Singularity University and how they leverage exponential technology to go after grand world technology using crowd-powered tools. At the 6:08 mark, Ross and Steven talk about Richard Foster’s work at Yale -- about how, in 10 years, companies that used to be on the Fortune 500, will be companies you’ve never heard of. From 9:20-12:16, Steven discusses the exponential framework that backs up the book. At 14:40, Ross and Steven talk about how new technology becoming available to third-world countries will bring 3 billion new minds “online.” Rounding out the interview, at 17:30, Ross asks Steven which big technologies he and his partners have their eyes on, and where are all the jobs coming from (or ceasing to exist).

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Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses - Interview with author John Sculley

April 7, 2015

“The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events—the invention of the Apple personal computer was another. The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. In this book, John Sculley will show you how to do it.

Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business. Beginning with a can’t-fail concept and inspired by smart data, Moonshot! reveals the core concepts for a twenty-first century business. Producer-in-Control models are a thing of the past, but the Customer-in-Control future is bright for those that know how to use it. With technology at your back, now might be the best time in history to start a business—but the future belongs to those who see the possibilities before they become obvious. Moonshot! will teach you to have the upper hand in any business.

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At 2:00, John discusses what a “moonshot” is to tech businesses. At 4:46, John discusses the impact Uber has had on just San Francisco, how new companies will not take the market share away from an existing infrastructure or take away friction from existing businesses. At the 10:02 mark, Ross and John talk about Facebook and how they bought 6 of the 10 most used apps on the market and how Facebook needed to re-invent themselves. At the 11:43 mark, John discusses his “formula” for moonshots and how they need to have a noble cause. At 18:05, John talks about being an adaptive innovator.  At 22:15: John explains how to create a transformational billion-dollar business.

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Captivology: The Science of Capturing People’s Attention - Interview with author Ben Parr

April 1, 2015
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
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