Bold: How to Go Big, Create Wealth and Impact the World - Interview with co-author Steven Kotler

April 14, 2015
From the coauthors of the New York Times bestseller Abundance comes their much-anticipated follow-up: Bold—a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.

Bold unfolds in three parts. Part One focuses on the exponential technologies that are disrupting today’s Fortune 500 companies and enabling upstart entrepreneurs to go from "I’ve got an idea" to "I run a billion-dollar company" far faster than ever before. The authors provide exceptional insight into the power of 3D printing, artificial intelligence, robotics, networks and sensors, and synthetic biology. Part Two of the book focuses on the psychology of Bold, drawing on insights from billionaire entrepreneurs Larry Page, Elon Musk, Richard Branson, and Jeff Bezos. In addition, Diamandis reveals his entrepreneurial secrets garnered from building fifteen companies, including such audacious ventures as Singularity University, XPRIZE, Planetary Resources, and Human Longevity, Inc. Finally, Bold closes with a look at the best practices that allow anyone to leverage today’s hyper-connected crowd like never before. Here, the authors teach how to design and use incentive competitions, launch million-dollar crowdfunding campaigns to tap into ten’s of billions of dollars of capital, and finally how to build communities—armies of exponentially enabled individuals willing and able to help today’s entrepreneurs make their boldest dreams come true.

Bold is both a manifesto and a manual. It is today’s exponential entrepreneur’s go-to resource on the use of emerging technologies, thinking at scale, and the awesome power of crowd-powered tools.

Discussions to look for in the interview:

At 1:08, Steven discusses how Bold is a spin-off from Abundance, which shows where the world could be in the next few decades. At 2:12, he talks about how tech companies are growing exponentially – literally doubling in power every few months, using Moore’s Law as an example. At 2:53, Steven discusses the inverse effect, where companies like Kodak are missing the boat. Did you know that Kodak actually invented the digital camera? Listen to Steven talk about that at the 3:20 mark. At 4:45 Steven discusses Singularity University and how they leverage exponential technology to go after grand world technology using crowd-powered tools. At the 6:08 mark, Ross and Steven talk about Richard Foster’s work at Yale -- about how, in 10 years, companies that used to be on the Fortune 500, will be companies you’ve never heard of. From 9:20-12:16, Steven discusses the exponential framework that backs up the book. At 14:40, Ross and Steven talk about how new technology becoming available to third-world countries will bring 3 billion new minds “online.” Rounding out the interview, at 17:30, Ross asks Steven which big technologies he and his partners have their eyes on, and where are all the jobs coming from (or ceasing to exist).