Moonshot!: Game-Changing Strategies to Build Billion-Dollar Businesses - Interview with author John Sculley

April 7, 2015

“The future belongs to those who see the possibilities before they become obvious… This is the most exciting time ever to be part of the business world.”

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events—the invention of the Apple personal computer was another. The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. In this book, John Sculley will show you how to do it.

Former CEO of both PepsiCo and Apple, John Sculley lays out a roadmap for building a truly transformative business. Beginning with a can’t-fail concept and inspired by smart data, Moonshot! reveals the core concepts for a twenty-first century business. Producer-in-Control models are a thing of the past, but the Customer-in-Control future is bright for those that know how to use it. With technology at your back, now might be the best time in history to start a business—but the future belongs to those who see the possibilities before they become obvious. Moonshot! will teach you to have the upper hand in any business.


At 2:00, John discusses what a “moonshot” is to tech businesses. At 4:46, John discusses the impact Uber has had on just San Francisco, how new companies will not take the market share away from an existing infrastructure or take away friction from existing businesses. At the 10:02 mark, Ross and John talk about Facebook and how they bought 6 of the 10 most used apps on the market and how Facebook needed to re-invent themselves. At the 11:43 mark, John discusses his “formula” for moonshots and how they need to have a noble cause. At 18:05, John talks about being an adaptive innovator.  At 22:15: John explains how to create a transformational billion-dollar business.


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